1. Establishing an Image (LBJ as political tactician; healer after tragedy; “let us continue”—passing the Kennedy legacy, with political benefits: tax bill, farm bill, civil rights bill; provisions: outlaw racial discrimination in public accommodations, give Justice Dept. authority to file suits for school desegregation in federal court, create EEOC)
2. The Republican Race (Goldwater and Rockefeller weaknesses; Nixon, Scranton bids; the emergence of Lodge; the threat of Lodge; Oregon and Lodge collapse; Goldwater nomination and 1964 convention)
3. Potential Pitfalls (potential pitfalls: ethics—“Landslide Lyndon,” personal wealth, Bobby Baker scandal, John Williams; Kennedy and vice presidency: background relationship, RFK and Justice Department; open pressure and LBJ response; decision to exclude)
III. The Outcome
1. The Frontlash Agenda (LBJ hopes and targeted constituencies; liberals and the 1964 convention—controversy over the Tuck bill; consolidating the civil rights base—MFDP controversy and the convention; neutralizing Goldwater— Tonkin Gulf Resolution, nuclear weapons; economics and how to tailor a Democratic agenda?; limitations of the frontlash approach)
2. The Jenkins Scandal (polls and LBJ vulnerabilities; Baker/McCloskey affair; arrest and reaction—role of Fortas; Lady Bird response;
Blue—Goldwater; Red: LBJ
Totals: LBJ: 61% popular vote 486 electoral votes
Goldwater: 38.5% popular vote 52 electoral votes
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